Coty and Celine Dion Unveil First Fragrance

Coty Beauty and the world’s best-selling female recording artist, Celine Dion, unveiled the launch of Celine Dion Parfums, a collection of an EDT, body lotion and shower gel. This collection launches on March 25 to coincide with the opening of Celine’s Las Vegas show.

“Celine Dion has an immediate emotional connection with consumers,” said Eric Thoreux, president, Coty Beauty, Americas. “Her voice has a classic timelessness, while as an artist, wife and mother, she embodies the values of today’s woman. Like her music, the fragrance of Celine Dion inspires your passion for love and your spirit for life: her strength, confidence and determination encourage you to fulfill your dreams.”

The Celine Dion Parfums collection opens with light, luscious florals including water lily, orange blossom and exotic Tiare flower, and is balanced by warm amber, sheer musk and pristine blonde woods. The fragrance bottle’s elegant facets reflect light and fits comfortably into the hand, according to executives.

In creating the fragrance, Celine wanted to convey her own spirit, confidence and passion about life, love and family. “I like to believe my music touches people in a positive way and my hope is that this fragrance will be an extension of that,” said Ms. Dion.

Celine Dion Parfums will be launched in JC Penney, Sears and Kohl’s, as well as specialty retailers. The fragrance will launch in Europe in both the spring and fall. The EDT will be offered in 0.5-, 1.7- and 3.4-oz sizes and cost $20 to $44. In addition, the Celine Dion Parfums body lotion and shower gel will be available in 6.7-oz tubes for $12.50 each.